Privacy Policy

Last updated: May 14, 2026

Amo Luz (“we,” “us,” “our”) operates the website amoluz.com. This Privacy Policy explains what personal information we collect, how we use it, and your rights regarding that information.

The short version: we collect only what we need to fulfill your order and improve your experience. We never sell your data. Ever.

Information we collect

Information you provide directly

When you interact with our store, we may collect:

Order information: Name, email address, shipping address, and phone number (if provided) when you place an order.
Account information: Email and password if you create an account on amoluz.com.
Contact form submissions: Name, email, and message content when you reach out through our contact page.
Newsletter signup: Email address when you subscribe to our mailing list.
Custom order details: Any personalization text (names, book club names) you enter when ordering custom shirts.

Information collected automatically

When you visit amoluz.com, we automatically collect:

Device and browser information: Browser type, operating system, screen resolution, and device type.
Usage data: Pages visited, time spent on pages, referring URL, and click behavior.
IP address: Used for fraud prevention, analytics, and approximate geographic location.
Cookies and similar technologies: See the “Cookies” section below.

How we use your information

We use the information we collect to:

Process and fulfill your orders
Send order confirmations, shipping updates, and tracking information
Respond to your questions and support requests
Send marketing emails and newsletters (only if you opted in — you can unsubscribe anytime)
Improve our website, products, and customer experience
Prevent fraud and protect the security of our store
Comply with legal obligations

We do not use your information for automated decision-making or profiling.

Payment processing

All payments are processed through PayPal. When you check out, your payment information (credit card number, billing address) is submitted directly to PayPal — we never see, store, or have access to your full card details.

PayPal’s handling of your data is governed by their own privacy policy, which you can review at paypal.com/privacy.

Print-on-demand fulfillment

Amo Luz uses third-party print-on-demand partners to produce and ship orders. To fulfill your order, we share the following with our fulfillment partners:

Recipient name and shipping address
Order details (product, size, color, design, custom text if applicable)

Our fulfillment partners are contractually required to use this information only for order fulfillment and not for their own marketing purposes.

Email marketing

If you subscribe to our newsletter, we’ll send you emails about new designs, genre drops, promotions, and the occasional book recommendation. We use a third-party email service provider to manage our mailing list.

You can unsubscribe at any time by clicking the “unsubscribe” link at the bottom of any email, or by emailing us at [email protected]. We will never send marketing emails unless you’ve opted in.

Cookies

Amoluz.com uses cookies — small text files stored on your device — to keep the site working and to understand how visitors use it.

Essential cookies

Required for the site to function. These handle your shopping cart, checkout session, and login state. You can’t opt out of these without breaking the shopping experience.

Analytics cookies

We use Google Analytics to understand how visitors browse our site — which pages are popular, where people drop off, how they find us. This data is aggregated and anonymous. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Marketing cookies

If we run advertising (such as through Meta or Google), marketing cookies may be placed to measure ad performance and show relevant ads. You can control these through your browser settings or through the cookie consent banner on our site.

Most browsers let you block or delete cookies through their settings. Note that blocking essential cookies may prevent you from completing a purchase.

Data sharing

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

We share your information only with:

PayPal: To process your payment.
Print-on-demand fulfillment partners: To produce and ship your order.
Email service provider: To send transactional emails (order confirmations, shipping updates) and marketing emails (if you opted in).
Analytics providers: Google Analytics receives aggregated, anonymized browsing data.
Law enforcement: If required by law, court order, or legal process.

Data retention

We retain your order information for as long as necessary to fulfill orders, process returns, and comply with legal and tax obligations — typically 7 years for financial records as required by US tax law.

Newsletter subscriber data is retained until you unsubscribe. Contact form submissions are retained for up to 2 years. Analytics data is retained according to our analytics provider’s default settings (currently 14 months for Google Analytics).

You can request deletion of your personal data at any time (see “Your rights” below).

Data security

We take reasonable measures to protect your personal information, including:

SSL/TLS encryption on all pages of amoluz.com
Payment processing handled entirely by PayPal (PCI DSS compliant)
Access to customer data limited to authorized personnel only
Regular security updates to our website platform

No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Your rights

Depending on where you live, you may have the following rights regarding your personal information:

Access: Request a copy of the personal data we hold about you.
Correction: Request correction of inaccurate or incomplete data.
Deletion: Request deletion of your personal data, subject to legal retention requirements.
Opt out of marketing: Unsubscribe from marketing emails at any time.
Data portability: Request your data in a structured, commonly used format.

To exercise any of these rights, email us at [email protected]. We will respond within 30 days.

California residents (CCPA)

Under the California Consumer Privacy Act, California residents have the right to know what personal information is collected, request its deletion, and opt out of the sale of personal information. We do not sell personal information. To submit a CCPA request, email [email protected] with the subject line “CCPA Request.”

Virginia residents (VCDPA)

Under the Virginia Consumer Data Protection Act, Virginia residents have similar rights to access, correct, delete, and opt out of processing of personal data. To submit a request, email [email protected] with the subject line “VCDPA Request.”

Children’s privacy

Amoluz.com is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

Third-party links

Our website may contain links to third-party sites (PayPal, social media platforms, etc.). We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we’ll update the “Last updated” date at the top of this page. For significant changes, we may also notify you by email. Continued use of amoluz.com after changes constitutes acceptance of the updated policy.

Contact us

If you have any questions about this Privacy Policy or how we handle your data, contact us at:

Amo Luz
Email: [email protected]
Address: 44732 Endicott Dr, Ashburn, VA 20147, USA

You can also reach us through our contact page.